I have MASSIVE news to announce, and it involves my AMAZING team. My team has been behind me for every launch and (hint) expansion I’ve done, and this past month has been no different. They’ve helped me kick-off an AWESOME new development in Tribeca, blown past the $100 million dollar threshold on a project in Williamsburg, and sold a pair of stunning properties in Manhattan and Brooklyn. They’ve also helped me launch a pair of new development towers in…drumroll please…
LONG ISLAND CITY. The Serhant Team is coming to LIC!
Here are some details about those LIC properties and the others I’ve mentioned:
· HERO and PRIME LIC are going to transform what has become one of the city’s fastest growing neighborhoods. HERO is an incredibly unique residential tower that will have studio, 1- and 2-bedroom units, while PRIME LIC will combine luxury amenities with 1- to 3-bedroom apartments. And because this is LIC, both will have killer views of the Manhattan skyline.
· Tribeca Rogue is live! What’s Tribeca Rogue? It’s only the newest, coolest, everything-est condominium in the neighborhood. It’s sleek, chic, and ready for buyers that want to own an entire floor. Our launch event was attended by a hundred or so hand-selected brokers for a first look at our model unit and our super special penthouse. Book your appointments to see it now!
· In Williamsburg, we’ve officially done $117,783,975 in sales at Austin Nichols House! In May alone we put 10 units into contract, and we’re closing in on the 100 unit mark since we took this on over a year ago. Hop on the not-being-shutdown L or take the ferry and come and see these homes before they’re gone.
· 111 West 67th, #25D is closed and 15 Willow Street is in contract. Both homes are incredible, and yet both were challenging to sell. Why? Because a home can be perfect and that may still not be enough. There are so many ingredients that have to come together to sell a home, and if one of them is off then the whole thing can collapse like a soufflé without enough yeast (or is it too much yeast? I don’t know I don’t make soufflés). The lesson with these homes is that you have to keep trying, you have to keep working, you have to put your head down and push through.
And finally, some closing thoughts:
· You may have heard this already (possibly from me), but I have a vlog. I wanted to mention three episodes that are different but, in another sense, have a similar message. The first is a property tour with Casey Neistat. THE Casey Neistat. We went to the top of 111 West 57th Street to watch the final layers of cement being poured and to see the bones of an AMAZING duplex. The second episode is an inside look at Unit #1B of 44 Laight, which is as singular a property as you’ll find in the city. The third episode is our first big property tour that featured a $188 million mega mansion. It just crossed 10 million views. What they all accentuate is just how unique YouTube is as a medium for selling homes. Casey literally says this to me in the episode, and Casey knows things.
· I wanted to thank Chase Bank for having me out in LA to help open their new branch in Newport Beach. I got to cut a giant ribbon! I’ve partnered with Chase on several other promotions so be sure to keep an eye out.