I hope everyone’s 2019 is off to an amazing start! We’re a month into the New Year and it looks as if the turbulence we saw in the stock market towards the end of 2018 was just that—turbulence. We’ve seen five straight weeks of gains and a sense that rate increases aren’t a foregone conclusion. The world didn’t come to an end. The economy didn’t collapse. In terms of real estate, I couldn’t be more excited about what this means. And if the interest in some of our recent new development projects are anything to go by, it means a lot.
It may be cold out—like, mind numbingly cold—but that didn’t stop us from doing back-to-back launches on two INCREDIBLE condominiums or from continuing to kill it with one of our projects in Brooklyn.
· The first property, SoHY, is at once a tribute to elegant design and a sign post for Manhattan’s newest neighborhood. The apartments are STUNNING, and the launch event was INSANE!!! We had a magic show, sidewalk decals, and what ended up being over 600 attendees with a line that wrapped around the block. And all of it was filmed for the upcoming season of MDLNY.
· Going from SoHY to NoHo, we launched 41 Great Jones the very next day. There are just THREE units in the entire building, and the building sits on a street that’s only two blocks long. In terms of exclusivity, it really doesn’t get more exclusive than that. The apartments are MASSIVE and full of charm.