Nov 2018 - Archive

November 2018 Newsletter

November 2018 Newsletter

FRIENDS,

Almost 3 years ago (in the February 2016 edition of this newsletter) I wrote a little about how social media had transformed the way we market properties and why it was so important for us to treat social platforms as legitimate avenues to reach buyers over traditional advertising platforms like The New York Times, etc. It’s a lesson that doesn’t only apply to real estate, of course. It can be, and has been, applied to every kind of business and brand, small and large. As a follow up to that 2016 letter, I wanted to share what we’ve done to grow our social presence in order to give our clients the MOST exposure for their properties. We take “market reach” very seriously, and we invest in it heavily:

1. I started a company called Serhant Media Group, in order to streamline and exponentially grow our presence across Instagram, Facebook, Twitter, LinkedIn and YouTube.

2. In the middle of last year, I brought in a guy named Joe Laresca. Joe is an entrepreneur in every sense of the word—he’s founded several start-ups and his own entertainment and production company—but he’s also a social media guru.

3. At the end of last year I hired a video and graphic team, led by Adam Hamwey. They’ve pioneered our VLOG on YouTube, where one of our most recent property videos has been viewed nearly 5 MILLION TIMES. They’ve taken us from 0 subscribes to nearly 200,000 in less than a year, creating beautiful content focused on our clients’ properties and our daily lives as real estate brokers in New York.

4. We’ve grown my personal Instagram account by 30% and the Serhant Team Instagram account by 127%, all while almost DOUBLING the engagement of each. An October listings post received around 50,000 likes, 1,200 comments, and reached over 460,000 people! That’s INCREDIBLE exposure for any property. Overall, we have more than 1.5 million followers across all of our social platforms and generate more than 8 million impressions/week. This means that more than 8 million people see what we post every week!

The results speak for themselves:

| Click image to enlarge |

And the icing on the cake? Our social expansion has benefited ALL OF OUR CLIENTS in the form of more traffic to our listings and more sales.

CASE STUDY: At 184 Kent, our new development in Williamsburg, a lot of people are worried about the L train shutting down next year. To counter that, Serhant Media Group created a video about the Ferry. We had fun with it and supported it with back-end advertising on all of our social platforms. So far we’ve sold 3 units as a DIRECT RESULT of that social campaign. We’re going to continue to leverage social media to promote our listings, and we’re excited about how it will evolve and grow in the future.

Authentically Yours,

Ryan Serhant

NEW LISTING

10 EAST 14TH STREET, PENTHOUSE A

$6,995,000
3 Bedrooms
2.5 Bathrooms
3,182 SQFT | 1,300 EXSF

VIEW LISTING

CLOSED SALE

55 WEST 17TH STREET, 1401

$8,750,000
4 Bedrooms
4.5 Bathrooms
4,098 SQFT | 415 EXSF

VIEW LISTING

IN CONTRACT

1 LEROY STREET, PH5C

$6,995,000
3 Bedrooms
3.5 Bathrooms
2,895 SQFT | 479 EXSF

VIEW LISTING

545 WEST 20TH STREET, 2B

$5,500,000
4 Bedrooms
3.5 Bathrooms
4,017 SQFT

VIEW LISTING

TEAM MEMBER OF THE MONTH

TEAM MEMBER OF THE MONTH

SARA & JOSHUA GOLAN

- - Hewlett Long Island

Sara Golan’s lifelong career and passion has always been real estate. She began as an assistant for a real estate developer/investor working in Bk/Queens, where she gained valuable experience in construction, management and sales. From there Sara honed her in-depth knowledge of home financing in the mortgage business working in the lending industry for 5 years. She later co-owned a real estate development office with her husband before focusing on residential sales. Since 2012, Sara has specialized in many Brooklyn neighborhoods with a focus on Bed-Stuy and Bushwick. Her goal and priority is to fulfill the needs of her client, whether it be a buyer, private seller, or developer, making their real estate experience seamless. Honesty and integrity matter most to her.

On the personal side, Sara is from Guyana, grew up in Bushwick and earned degrees in Sociology. The Golans own and manage several investment properties in Brooklyn. In addition, Sara is an investor in Olmsted, a Michelin rated eatery in Prospect Heights. Sara balances her time with her two children, husband and pug. She loves to volunteer, cook, travel with her family, and in her spare time does yoga!

Josh Golan is originally from Israel and was raised in Brooklyn Queens, NY. At the young age of 20, he began his real estate career as a salesperson for a developer in Queens, NY while pursuing his engineering and architectural studies at CUNY Queens College. After his first year, Josh decided to focus just on sales and developments. Four years later Josh ventured out and open up his own real estate brokerage and investment company where he not only managed his agents but also purchased distressed properties, renovated them and sold his own inventory. Josh is always excited to assist his clients in making the biggest purchase of their lives, whether it be first time homeowners, or helping developers change entire neighborhoods, by restoring/updating homes. He is patient and listens to his client’s needs to ensure each transaction goes smoothly. He brings 20 years of experience to the team having closed over 400 transactions in his career as a broker/developer and also his network of contractors, attorneys and lenders. Josh strives for excellence while remaining ethical and responsible to all his clients. He is an avid basketball player, a father of two teenagers and also works with his wife on the Serhant team!

CHATTING WITH THE GOLAN’S

WHAT IS THE MOST IMPORTANT QUALITY YOU HAVE AS AN AGENT THAT YOU TRY TO CONVEY TO YOUR CLIENTS?

We always try to work efficiently while negotiating with trust and integrity for all our buyers and sellers.

IF YOU WERE IN LINE AT THE GROCERY STORE, WHAT'S THE FIRST MAGAZINE YOU WOULD GRAB?

Josh would grab WIRED because he loves technology and new gadgets. Sara loves Bon Appetit.

WHERE DID YOU DO YOUR FIRST DEAL?

Josh did his first Deal in Queens, NY over 20 year ago. Sara’s first deal was done in Bushwick, BK

WHAT IS YOUR FAVORITE RESTAURANT?

Sara’s favorite is Olmsted in Prospect Heights, BK

Josh’s new favorite is Mama’s Kitchen in Bed Stuy, BK

WHAT TYPE OF ANIMAL WOULD YOU BE?

Josh - Eagle, he like the views from above, everything is small and insignificant from the sky

Sara- Platypus, a funny looking, complicated mammal.

TRUTH OR DARE?

Truth

WHAT'S YOUR FAVORITE BRAVO SHOW?

MILLION DOLLAR LISTING NY

WHAT IS YOUR FAVORITE BUILDING IN NEW YORK?

Josh - New York by Gehry (8 Spruce St)

Sara- Flat Iron Building

IF YOU COULD SELL ANYTHING, WHAT WOULD IT BE?

Josh and Sara would love to sell luxury vacation homes in the Caribbean

WHO IS YOUR DREAM CLIENT?

Josh - Patrick Stewart (Star Trek - Captn Jean Luc Picard)

Sara - Sia

WHAT WAS THE BEST DATE NIGHT YOU HAD IN NEW YORK?

Dinner at Bouley restaurant and a broadway show after

THE GOLAN'S LISTINGS

1914 BEDFORD AVENUE

4 Beds | 3.5 Baths | 2,950 SQFT | 1,750 EXSF | $2,399,000

EXCLUSIVE PROSPECT-LEFFERTS GARDENS HOUSE WITH PRIVATE GARAGE

A gut-renovated semi-detached house nestled on a corner lot in the exclusive Prospect-Lefferts Gardens Historic District, this one-of-a-kind 4-bedroom, 5 bathroom home is a seamless blend of contemporary luxury and traditional charm.

VIEW LISTING

692 MADISON STREET

5 Beds | 3.5 Baths | 3,200 SQFT | 2,000 EXSF | $2,099,000

A gut-renovated two-family brownstone townhouse nestled along a picturesque, tree-lined street in Bedford-Stuyvesant, 692 Madison blends contemporary finishes with a host of charming original details.

VIEW LISTING

Click here to view all of the Golan’s Listings

THE GOLAN'S PICKS

EAT

"GRAMERCY TAVERN"

SEE

"COMEDY SHOW AT THE COMEDY CELLAR"

DO

"JOSH PLAYS BASKETBALL & SARA LIKES TO COMPLAIN ABOUT JOSH GETTING HURT AT BASKETBALL"

DRINK

"PROB AIR’S CHAMPAGNE BAR"

GO

"ISRAEL VACATION"

WEAR

"JOSH LIKES TED BAKER & SARA LIKES PRADA SHOES"


SOCIAL MEDIA

SOCIAL MEDIA

After 👉 Before 😱 
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Comment “💪🏼” if you can’t live without the gym. 
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THANK YOU @MensHealthMag (link in bio) for the article. Still can't believe this is real because I’m a real estate broker...who used to hand model to pay rent LOL. Working out has always been important to me. There’s so much in life I can’t control, but I can take control of my health through fitness. And yes, I understand how fortunate I am to be healthy enough to even say that, and I thank my lucky stars everyday 🙏 All I have in life is my mind and my body. That’s it. 
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We spend so much time in school, studying, focusing on the brain, and not enough focus on the body. It’s our introduction to the world. It’s our vehicle through life and you have to take care of it. I honestly only started working out SERIOUSLY in high school after my girlfriend cheated on me. Don’t judge me 😂 The guy was bigger and stronger than me and I thought that’s what I was lacking. It would be fun to see why all of YOU did your first workout. 
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Anyway.....I got over that breakup (took a while though, I’m a Cancer and very sensitive 😥) but I never left the gym. Like I said, there’s so much I can’t control every day, but waking up and lifting weights and feeling good and feeling like I got the hardest part of my day done before most people wake up IS something I can control. And it’s what jumpstarts my day. It’s the gun going off before the race. And then I don’t need coffee and I don’t lag until noon to really start my day. It’s not about abs or biceps, it’s about feeling good. Feeling healthy. Feeling ready to take on anything. So thank you, high school GF, for breaking my heart and changing my life for the best. You got me into Men’s Health 💛

NEW LISTING

NEW LISTING

10 EAST 14TH STREET, PENTHOUSE A

$6,995,000 // 3 Beds // 2.5 Bath // 3,182 SQFT // 1,300 EXSF

This splendid chateau is nestled in downtowns most vibrant, and iconic Union Square neighborhood. The Penthouse features 3- oversized bedrooms & boasts an all glass 600 sf rooftop conservatory, with custom private elevator ascending up to a one of a kind, triple exposure, rooftop magic garden.